Unfortunately, custom programming is becoming less of an occurrence in today's market. This is mainly due to favoring Content Management Systems such as WordPress and Drupal. While both of those serve their purposes decently, they are ultimately bloated, over-developed, and potentially insecure platforms to use for your website. Besides, do you really want your site to look like so many others due to colliding templates and widgets, run clunky on mobile, and have the potential/likelihood to be hacked? To combat this, most CMS platforms have been fragmented into component libraries and individual chunks which require constant updating to keep in-line with the platform's almost continuous security updates. What this means for you is that you must stay on top of managing and maintaining your site and its associated software to keep it running smoothly and securely. Custom coding does not suffer from this problem at the application level. At the server level... Well, that is another story. Servers do require maintenance to keep them running smoothly. However, once a site has been provisioned with the correct security protocols... Server maintenance becomes mostly about operating system updates.

Freedom you say? Custom frees you from the framework and the clunkiness of the widgitized and fragmented modern web. It also gives you the ability to run less, more efficient code that is specifically tailored to your application. Why load a bunch of excess code libraries to use one function that could be written specifically for your site? All that will do is hinder performance, increase the amount of data required per load, and generally provide a much less pleasing user experience. Custom also gives you much greater control over things like site security and SEO allowing you to achieve near perfect results that will allow your company to be indexed by search engines and appear within your search parameters while keeping your customers safe and happy with a pleasant browsing experience.

Custom development is also more environmentally friendly (or “green”) than platforms and external library usages. Why should a single website tie up multiple servers using CDN calls and libraries that will likely not be used in full inside of your project. The world wide web uses an amazing amount of power on a day to day basis due to over usage of shared resources and poor performing web sites. As time moves forward, the power demands will only become greater as will the need for server farms and more storage. By developing custom code that runs on minimal servers, your company can help reduce the carbon footprint of the web as well as provide a more reliable experience to your customers. Even though the CDN servers are very robust and can handle ample traffic, one of them is bound to cause your site problems sooner or later. Besides, the more external content you use, the more at risk you are to attacks and exploits. Obviously, this is not good for business and can likely be avoided with custom coding. To maintain an effort towards a greener earth, we all must start where we can... Let me help.